I’m going to do direct mail acqusition – what do I need to know?
By Fiona McPhee 4 musts for direct mail acquisition Last year in Australia & New Zealand direct mail activity recruited over 75% of new cash donors and 6% of new regular givers. Whether you love...
View ArticleNew Donor Diagnostics
By Andy Tidy Wouldn’t it be nice if when you recruited a new donor, you knew how much they would be worth in the long term? All donors are not equal, and they don’t behave as if they are, so...
View ArticleAustralians gave more to charity in 2011 than ever before
By Sean Triner The latest Pareto Benchmarking figures – derived from looking at actual transactions across 45 charities in Australia and New Zealand – revealed that Australians gave more money to...
View ArticleWhy an ROI of 1.0 in acquisition could be a bad thing
By Sean Triner Direct mail is having an amazing resurgence in Australia. Charities have been used to large volume acquisition mailings pulling maybe 1.0% response rate. An initial return on...
View ArticleMobile Marketing
By Keith Elliott, Nicola Long, Sean Triner SMS could be the next big channel in fundraising, yet Australia’s networks are doing little to facilitate it. Sean Triner, Nicola Long and Keith Elliott look...
View ArticleFour Tips For Acquiring Supporters Online
James Herlihy breaks down the top insights he gained from helping enlist 1,500 new cash donors for Australia for Dolphins in its ‘Action for Angel’ campaign. In May, the advocacy-based non-government...
View ArticleFour tips for acquiring supporters online
James Herlihy breaks down the top insights he gained from helping enlist 1,500 new cash donors for Australia for Dolphins in its ‘Action for Angel’ campaign. In May, the advocacy-based non-government...
View ArticleRetention is the new acquisition
In the good old days of fundraising, donor acquisition was straight-forward. The more people a charity could get to give, the better. Right? But, those days are gone. Now, the cost of finding new...
View ArticleBook Review: Thirst
By Scott Harrison Founder & CEO of charity: water When Scott Harrison set out to establish charity: water 12 years ago, as he says, on paper he was a terrible bet: “Former nightclub promoter,...
View ArticleThe one donation that’s no good for fundraising
Nearly every charity spends a huge amount of time, money and energy trying to find new donors. Donor acquisition is usually the highest cost centre in any fundraising budget. Yet, research shows us...
View ArticleThe War for Fundraising Talent and How Small Shops Can Win
By Jason Lewis This book is intended for two audiences: the aspiring fundraising professional and the organisational leaders who hire them. The central argument is that not-for profits – especially...
View Article
More Pages to Explore .....