Quantcast
Channel: Acquisition – Pareto Fundraising
Browsing all 11 articles
Browse latest View live

I’m going to do direct mail acqusition – what do I need to know?

By Fiona McPhee 4 musts for direct mail acquisition Last year in Australia & New Zealand direct mail activity recruited over 75% of new cash donors and 6% of new regular givers. Whether you love...

View Article



New Donor Diagnostics

By Andy Tidy Wouldn’t it be nice if when you recruited a new donor, you knew how much they would be worth in the long term? All donors are not equal, and they don’t behave as if they are, so...

View Article

Image may be NSFW.
Clik here to view.

Australians gave more to charity in 2011 than ever before

By Sean Triner The latest Pareto Benchmarking figures – derived from looking at actual transactions across 45 charities in Australia and New Zealand – revealed that Australians gave more money to...

View Article

Image may be NSFW.
Clik here to view.

Why an ROI of 1.0 in acquisition could be a bad thing

By Sean Triner Direct mail is having an amazing resurgence in Australia.  Charities have been used to large volume acquisition mailings pulling maybe 1.0% response rate.  An initial return on...

View Article

Mobile Marketing

By Keith Elliott, Nicola Long, Sean Triner SMS could be the next big channel in fundraising, yet Australia’s networks are doing little to facilitate it. Sean Triner, Nicola Long and Keith Elliott look...

View Article


Image may be NSFW.
Clik here to view.

Four Tips For Acquiring Supporters Online

James Herlihy breaks down the top insights he gained from helping enlist 1,500 new cash donors for Australia for Dolphins in its ‘Action for Angel’ campaign. In May, the advocacy-based non-government...

View Article

Image may be NSFW.
Clik here to view.

Four tips for acquiring supporters online

James Herlihy breaks down the top insights he gained from helping enlist 1,500 new cash donors for Australia for Dolphins in its ‘Action for Angel’ campaign. In May, the advocacy-based non-government...

View Article

Retention is the new acquisition

In the good old days of fundraising, donor acquisition was straight-forward. The more people a charity could get to give, the better. Right? But, those days are gone. Now, the cost of finding new...

View Article


Book Review: Thirst

By Scott Harrison Founder & CEO of charity: water When Scott Harrison set out to establish charity: water 12 years ago, as he says, on paper he was a terrible bet: “Former nightclub promoter,...

View Article


Image may be NSFW.
Clik here to view.

The one donation that’s no good for fundraising

Nearly every charity spends a huge amount of time, money and energy trying to find new donors. Donor acquisition is usually the highest cost centre in any fundraising budget. Yet, research shows us...

View Article

The War for Fundraising Talent and How Small Shops Can Win

By Jason Lewis This book is intended for two audiences: the aspiring fundraising professional and the organisational leaders who hire them. The central argument is that not-for profits – especially...

View Article
Browsing all 11 articles
Browse latest View live




Latest Images